Mary Lawler Art Blog
Expert, Tara Reed explains "Licensing" is another way of generating income from your art. Instead of selling originals or selling your designs outright, many artists will grant the right (license) to use their art on a specific product, for a set time period in exchange for a percentage of sales. This percentage is called a royalty. By licensing your art, you have the potential to earn income on the same art piece or collection several times."
Creating art for licensing can be a lucrative business depending on how popular your designs are. For example, my friend Teri Martin has done very well designing lines of scrapbook papers and accessories for Creative Imaginations. Marjolein Bastin designs a very popular card line for Hallmark and her own Internet Store of products. There are thousands more licensing their art.
The big question is, "How do I get companies to look at and consider my work? Where do I start? How do I get an edge? How do I approach companies?" All excellent questions. Artist Tara Reed shares her experience and expertise in the field of licensing in her online e-books,
"How to Get Started in Art Licensing" "How to Find, Interact & Work w/Manufacturers Who License Art" "How to Maximize Your Time & Investment in Trade Shows" Well worth the investment, Tara's books are a wealth of knowledge. Visit Tara's website for these e-books and much, much, more. Tara's philosophy is "Let's fill the world with beautiful art and destroy the stereotype of the 'starving artist' once and for all." Sounds like a plan to me.