Hispanic Art Scene Art Blog
Exhibit, Exhibit, Exhibit.
What is the magic formula? All of us artists would love to know, what we need to do to get more sales of our works. Is it price point? Type of art we create? Places that we show our art? Art dealers who sell our work? Etc...
I do not have the magic formula. I do know however that the most important thing to do is to exhibit your art as much as possible. If you do not show your art it will not sell and that is the key thing to remember. I have a few friends who have spent fortunes exhibiting at every gallery that promises them the world and then delivers close to nothing. They are looking for the quick fix instead of trying to create what they feel will truly satisfy them and what they want their creative minds and art to symbolize. The prices for their works go up and down like a Yo-Yo and styles change so often while trying to fit a market that they feel will receive that type of work. That is all hype they hear from a few unethical art dealers that make their money from doping artists with false claims and overnight success stories.
Reality is that every artist no matter how famous has to go out each day and try to create and or expand their markets. It is not enough to create the best quality work, best presentation etc... Successful artist are hard working artist, they think out of the box and listen to that inner voice. They create with passion and take risks that sometimes do or do not work. For an artist to be successful they do need to exhibit their work and get it in front of the public. They need to believe in themselves and they need to work hard at it.
Do not give up. Just because your work does not sell in a local gallery or art society does not mean it will always be that way. People need time to adjust and get use to new things especially art. Yes I have exhibited in some galleries and art associations for many years with little results and only recently have my works started to sell strongly in those places. I do not know exactly why? But I do think that some people have a wait and see approach to make sure that an artist is serious about the art they are creating before they decide to buy their art. Remember that most people buy art because they love it but they also think of it as a long term investment that will hopefully appreciate in the future.
Last thing I want to say is that being in a magazine, newspaper, etc... is a great ego booster but will do little in terms of sales. The art has to touch a nerve with the buyer and what that image or creation is? No one can predict as it will be as unique as the artist is who is creating it and the buyer is who is purchasing it. So create what you love and what is unique to you and make sure to exhibit it. I hope all artists much success and I hope all their dreams and goals will be achieved soon.
Best Wishes, Jose Acosta