Art Blog - Gail Daley

It is Black Friday, Cyber Monday and Local Business Saturday this week. This time of the year is probably when one of the best opportunities to sell your work emerges, yet most artists don'_™t know how to take advantage of it. Some of them may even feel guilty about promoting sales at this time. For those of you who feel guilty about telling friends, past customers, family and acquaintances "__Hey, consider buying from me when selecting Holiday gifts", let'_™s consider a few things. Do you know what the 80/20 Rule is? Well it says that 80% of money spent locally stays in circulation locally… Continue reading… 1 comment

Why Blog? All the Internet marketers say that creating a blog presenting a wide variety of information of interest to your customers, both about your Art, the art world, your local art community and more is a great way to promote yourself and attract visitors to your website. Also recommended is to create a newsletter and write articles on a variety of issues relating to art collectors, buyers and the local art community and distribute it through your blog. Report on the latest happenings in the art world. This is a great way to generate daily visitors to your site. Plus frankly, it_____™s a great way to be able to feature your solutions to the issues through links into appropriate pages on your site as part of a report… Continue reading… 0 comments

We may as well admit it: all of us secretly want to not only create fabulous art but want the public to appreciate it so much they pay us fabulous prices for it. The wonderful thing about making prints of our work is prints are a way to earn residual income on our art. If an artist sells a painting for $500 that is a one-time fee; if that same artist also sells 20 prints for $15 each then they have earned a total of $800 on that same painting. I_____™m not going to go into the virtues and differences between Limited Edition Reproductions and Unlimited Reproductions; that will be for another blog. Naturally as an artist you want any reproductions of your art to reflect the quality of the art itself; this means you want to make the best quality reproductions you can find… Continue reading… 1 comment

Do you have an internet presence? If you do, are you getting value for your money? Do you have only one site, or do you use many? I use about 5 -_" 10 sites regularly and I selected most of them for specific reasons which I have given below. Why do I put art up on so many sites? Well, frankly, I do it for the same reason Ann Landers syndicates her column in so many different newspapers: so I can get more exposure for individual art pieces. The more widespread your art is throughout the cloud, the more chances it has to be seen. This also gives me the experience of looking at the individual sites and seeing what different artists have done with their sites… Continue reading… 0 comments