Corporate Art Advice Art Blog
Over the next several weeks I will be writing about a variety of topics that pertain to art consultants and artists--how they find each other, what tools and/or materials artists need when approaching and/or dealing with consultants, what NOT to do, and other useful business pointers. There's nothing magical about all this, but you will need to remember to do what you do best--be creative! For starters, let's look at "where can I find art consultants?"
Unfortunately, there is no central data base for art consultants. They spend so much of their time being organized with all details keeping their clients happy and searching for you that they don't even think about organizing themselves. That and the fact that many of them are very territorial and don't want to share any of their information or stock of artists with other consultants. But the single most successful method of finding art consultants is to speak with other artists who have worked with them. In other words, use the old-fashioned "word-of-mouth" approach.
An important point to remember is that art consultants represent a range of clients from small hotels to health care organizations to corporations large and small. Unlike art reps who work for or represent the artists, art consultants are a bit more elusive, simply because, as I've already mentioned, they are busy serving the needs of their clients. Some of the larger Fortune 500 corporations and hospitals employ in-house consultants, but most rely on freelancers to get the job done. So the next time you happen to be in a health care facility, or visit the doctor's office, or go into your bank, and you notice all that artwork hanging on the walls, instead of just wondering where it all came from, inquire for the name of whoever buys their art. That person will most certainly have the name of an art consultant.
Get connected to, and stay connected to your local art scene whether it's through art leagues, guilds or co-op galleries. Names of consultants are bound to emerge. Interior designers, who are much easier to find since they are normally listed in the yellow pages, are another means to linking up with freelance art consultants. You may get lucky and discover a designer that does their own art purchasing, but if they don't search for their client's art, they will more than likely know someone who does.
Very successful artists have an entrepreneurial attitude. They spend lots of time painting but they also spend time schmoozing. They are not afraid to self-promote. Art consultants will find you and you will find them if your name, your work, and you are out there. Be tenacious about learning all that you can about the art of self-promotion. If you're uncomfortable with it, practice it, force yourself out there, take along another artist for support so you can have some fun. Once you get more comfortable, the networking process will begin to take on a life of its own. Establishing relationships is what it is all about. Networking is crucial.