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Caroline Henry Art Blog

You Can't Just Paint, You Need Technology Skills

by Caroline , August 10, 2009—11:28 PM

Topics: art business, goal setting, marketing and promotion, technologies, the artist's life

Okay, the photo is meant to be symbolic--with the CD representing all this "stuff" we need to learn besides continually exploring and improving our art skills. I'm one of those who did not grow up with computer skills; when I was a kid computers were few and huge. For perspective, the engineers on the Apollo project were busy with their slide rules when seen preparing to make adjustments to its flights. As for personal computers, I remember when floppy disks were actually floppy.

When I got my first little tan Apple Mac it was primarily for writing; before making images as an artist superseded the desire to create them in literature.

Some comments about technology as an essential to art marketing or even to being part of the larger conversation in the art community:

1. You wouldn't be reading this if you had not developed some computer skills.

2. If you are an artist, rather than simply an art lover/art collector, go back and read all the advice on ArtId related to technical skills and social networking (unless you are already using those marketing devices)

3. When I scan for on Twitter, I find almost no one using it to list their items. I checked hoping to follow other ArtId artists on Twitter. While the Traffic Statistics here don't allow me to check responses to individual listings, I can do so on Etsy. Since I started listing items an Twitter and Facebook, my views have grown enormously. I'm guessing the items I've listed that are on ArtId have had a similar response.

4. A number of ArtId artists are making You Tube videos on creating their art. That is on my to-do list. I'm at the editing point. this is utterly new to me.

5. I got Photoshop Elements and started to use it because I couldn't do everything with the limited program I had that I needed to in order to participate in the ICN program.

6. I feel like i'm just getting started on the skills I need. Fortunately when I get something right it's sort fun as getting things right in a painting or drawing I'm working on.

7. My efforts to become a better marketer have helped me discover some very cool people.




  Caroline Henry ( homepage )

08/11/2009 * 12:22:16

I absolutely agree that it is essential to have real content on the networking media. If you just promote no one is interested. It is much like face to face contact with the potential art consumer--if they get to know you as a gardener, a traveler, a wildlife specialist, a motorcycle mechanic, whatever, then they are more likely to want so also check out your art.


  ArtId Staff ( homepage )

08/11/2009 * 11:32:25

You go Caroline. All of the above are very helpful suggestions. Self representing artists must get their feet wet learning new technology. There are many ways to sell art and the internet is just one of them, but it is one that is becoming more and more important.
Like Millie I am finding my way around making videos using my digital camera and iMovie. The Apple video tutorials are a huge help.
Many artists grumble about having to do so much work in the marketing arena but now they know what they were paying 50% of their price to a gallery for, a good gallery does all this marketing for you.
Today, we have to be all things to all people, but learning something new can give you a great sense of accomplishment.
Twitter and LinkedIn may not be the best venue to list your art on a frequent basis. You may get hits but members get tired of artists advertising themselves all the time. Just like your blog, tor tweets and LinkedIn comments need to have some content.



08/11/2009 * 11:27:03

Hi Carolie Paints--I just signed up on twitter--used Twit for arts as a username. Not too familiar yet as to how it works. I do have facebook also. but not on artid. Millie



08/11/2009 * 09:14:24

I started making videos for You Tube. It is great fun, and not as hard as you might think. I had some help from my daughter and from then on--I have been doing them all by myself with my digital camera. I think that it is different than just sitting and painting in ones own time. Its more like performing. The painting really doesnt come out as you want it to--but its fascinating. Also, others can watch it and learn--hopefully. Milliegiftsmith

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