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Caroline Henry Art Blog

The Painting that is a Boost to Your Local Art Business

by Caroline , September 20, 2008—12:00 AM

Topics: art business, ink, marketing and promotion, materials, watercolor

Painting "landmark" sites can easily be dismissed as trite, but you know Claude Monet did okay with that cathedral at Rouen, and an entire generation of impressionists did some memorable work while almost tripping over one another in that forest jsut outside Paris. Whether it is a local spot or a well known national or international monument, I think the key is painting your own vision of it, not echoing someone else.

Every local area has its own beloved sites that visitors are always taken to see. Sometimes a particularly nice rendering will catch the eye and the desire for ownership of both locals and visitors. Such a work is a good candidate for reproduction. I used ink and watercolor to complete the Lodi Arch painting. The Lodi Arch is of historic and visual interest in the smallish wine producing community of Lodi, California, and was first built nearly a century ago to highlight a festival celebrating its grapes. It is often painted. When I completed this rendering of the Lodi Arch and the nineteenth century buildings that line the street over which it arches, I thought it might be worth creating a few digital reproductions with my Epson printer in 5×7 and 8×10 size and mat them up for sale in my art group's gallery. I've had to replace them a couple of times as they have sold out.

Painting or photographing a local landmark in a style that is uniquely yours and reproducing it, starting with modest numbers, at low cost, but in enduring materials, could be a nice seller which could lead buyers to take an interest in your shows and your original works.




  ArtId Staff ( homepage )

09/22/2008 * 11:19:54

Excellent observation, and good advice. I live in a town that has very sought after landmarks. One being the front Gates of Mt. Holyoke College. You would think that out of the 25+ available images of those gates it would be "done". But is absolutely is not. You are right when you say that you take a very familiar subject and "make it yours" and it becomes something new and desirable; especially if the location has some sentimental value. Excellent blog Caroline,


  ArtId Staff ( homepage )

09/22/2008 * 10:02:39

Dear Caroline,

I hope you don't mind, but I bumped this blog post up to the featured blogs page and the art business blog page. Great information and advice. I really like your other posts too and look forward to reading more!

Maria at ArtId

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