Calligraphy: A Scribe's Notes Art Blog
Since working here at ArtId I have had the opportunity to learn A LOT about how the Internet, and more importantly, how Google works. Google is a sort of Big Brother of the Internet. It decides what you will see in a search result and where it will fall in the listing. Right now I am studying Search Engine Optimization or SEO. In addition to paid advertising, sites need to get good grades. Google ___crawls___ ArtId constantly, basically picking up all the information on the site, determining the relevance, critiquing it and giving our site a ___grade___ as to how good it is. The higher the grade, the higher the listing in a Google search results. We at ArtId have found some very important ways that we as site designers and administrators can make improvements to the site to boost our rating and we will be implementing those changes over the next few weeks. Some of the changes you will notice and some you will not, as they will be made in the understructure of the site by our IT gurus. All of this information is critical to you as an artist marketing your work. Why? We can optimize ArtId but only you can optimize your pages. Content: The more the better. Your bio and artist statement are very important sources of content. A simple statement like ___I am an artist and a teacher.___ doesn__™t give Google anything to go on. Google works with words, words, words. The more words Google can match up the better for you. These are called keywords and/or tags. When you do a search on Google, what words do you use to find something? If you type in ___artist___ you are going to get a zillion results. If you type in ___oil painting artist___ it will narrow the search. If you search for an ___oil painting artist specializing in pet portraits___ now you are getting somewhere. Put that specific information first in your bio and then follow with your other thoughts and information. Blog, blog, blog, we can__™t stress this enough. Blogs have become a primary marketing tool, in that they increase content, create inbound links and keep browsers on your site longer. Inbound Links: Google is very interested in how many people are visiting your site. The more inbound links, the higher the ranking. ArtId does a great deal of advertising on other sites where we leave links back to ArtId so people can just click to get to us and you. Here__™s what you can do. Email everyone you know, give them the link to your site and ask to come and visit and read your blog, creating more traffic and inbound links. Together we can improve the Google rating of the ArtId site and get listed higher in the search results.