When I first wrote this blog almost a year ago, I said that social media would become a mainstream marketing tool, and it has. LinkedIn, Facebook, Twitter and others have changed the way we communicate, sell and inform. If you are not already using these tools to market yourself, your artwork and custom services, better get busy.
As things change, they remain even more the same. Ways of interacting, communicating and building commerce change, but the reasons behind it do not.
The means we use to communicate and socialize have evolved according to need and capability. Fifteen years ago, when the computer took a firm hold on our society, calligraphers were up in arms, this would put us out of business, the same way we thought movable type would…
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It's easy to get overlooked among the millions of other artists and their work on the Internet. Search Engines like Google work with words, not pictures, so describing your work accurately will give you an edge.
Here are five tips to get found faster:
1. Describe your work as though there were no picture with it: If someone is searching for a "horizontal oil painting+yellow roses+vase and your description is "a recent painting of my garden" then the search engines have nothing to match.
Example: Ellen Sullivan Farley described her gorgeous painting of lilies this way:
"These are beautiful Casablanca Lilies that I grow in my garden. I love the gestural lines in these flowers and the interesting negative shapes generated between them…
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