When I first wrote this blog almost a year ago, I said that social media would become a mainstream marketing tool, and it has. LinkedIn, Facebook, Twitter and others have changed the way we communicate, sell and inform. If you are not already using these tools to market yourself, your artwork and custom services, better get busy.
As things change, they remain even more the same. Ways of interacting, communicating and building commerce change, but the reasons behind it do not.
The means we use to communicate and socialize have evolved according to need and capability. Fifteen years ago, when the computer took a firm hold on our society, calligraphers were up in arms, this would put us out of business, the same way we thought movable type would…
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It's easy to get overlooked among the millions of other artists and their work on the Internet. Search Engines like Google work with words, not pictures, so describing your work accurately will give you an edge.
Here are five tips to get found faster:
1. Describe your work as though there were no picture with it: If someone is searching for a "horizontal oil painting+yellow roses+vase and your description is "a recent painting of my garden" then the search engines have nothing to match.
Example: Ellen Sullivan Farley described her gorgeous painting of lilies this way:
"These are beautiful Casablanca Lilies that I grow in my garden. I love the gestural lines in these flowers and the interesting negative shapes generated between them…
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Part One: Making Choices
I talk to you everyday, not all of you at once, but via support@artid and info@artid. I even have the chance to engage in some lively conversation with you on the phone- answering questions, solving problems and listening to your frustrations, suggestions and successes. This is the first in a series of articles that will attempt to answer many of the frequently asked questions I get from you, along with a few suggestions that may help you get more out of your artid.
You have choices, you can:
A. Create art for the joy of it.
B. Create art to give away.
C. Create art to stack in the closet.
D. Create art to show.
E. Create art to sell.
All of the above are valid reasons to create artwork…
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