ArtId Art Blog
It's easy to get overlooked among the millions of other artists and their work on the Internet. Search Engines like Google work with words, not pictures, so describing your work accurately will give you an edge. Here are five tips to get found faster:
1. Describe your work as though there were no picture with it: If someone is searching for a "horizontal oil painting+yellow roses+vase and your description is "a recent painting of my garden" then the search engines have nothing to match.
Example: Ellen Sullivan Farley described her gorgeous painting of lilies this way: "These are beautiful Casablanca Lilies that I grow in my garden. I love the gestural lines in these flowers and the interesting negative shapes generated between them."
Here is a more Search Engine friendly version with keywords pointed out in italic: Original oil painting of three white, lilies with red stamen, set against a background of bright green foliage and dark green shadows. Softly lit blossoms are close up and detailed filling the image area. 3" gilded wood frame, ready to hang. (then add) "These are beautiful Casablanca Lilies that I grow in my garden. I love the gestural lines in these flowers and the interesting negative shapes generated between them." (You don't need to put keywords in italic on your site.)
2. Describe colors: Especially if the work is abstract. Be specific about whether colors are bold, soft, muted or bright and the overall palette. Mention if it is night or day, a season or any other mood indicators.
3. Specify materials as much as possible: canvas, paper, board, oil, watercolor, ceramic, digital, found objects, metal, stone. These are also commonly used search terms.
4. Specify the format: Vertical, horizontal, free standing, 3D, wearable etc.
5. Describe the subject: If the title is Summer Day, it is even more important to specify and describe the main subject. The more information you provide using key words about any piece will not only get it found faster but will engage the buyer to stay longer in your studio.
The categories and subject choices in your edit menu on ArtId are widely used search terms designed to aid in the search, not to pigeon hole your work, so choose something as close as possible. However if there is a category or subject missing, let us know so we can add it to the list.