ArtId Art Blog
As the Editor of ArtId, part of my job is to monitor what is happening on the site everyday. I check out all the new art that has been uploaded and read the new blog posts. What I am seeing is the members of ArtId becoming more than just names and images in a list of online art galleries. Instead, they are a vibrant community of individuals whose experiences, stories, and expertise are successfully engaging both visitors and other artists. This is what we at ArtId had hoped for when we built the new site. Being an artist is more than just producing art, and now, through the new site capabilities, we are able to hear the voices of artists as they speak about their inspirations, difficulties, experimentations, and philosophies, and view their new art in real time. Furthermore, because the blog capability also doubles as a marketing tool, artists are building a community while exposing their artwork to more potential buyers.
For example, it has been amazing getting to know our most prolific artist Millie Gift Smith who uploads new art nearly every day into her ArtId gallery which means her work is nearly always on the homepage. Millie also writes a blog post several times a week. This makes her blog one of the top read blogs on the site. Because Millie is using the ArtId to its fullest, I feel I know her pretty well. Through her blog, I know where she has traveled, what she thinks about artists workshops, that her house is filled with paintings, her late husband was a musician, and so forth. Then, I am able to look at her paintings and see Millie the person in her artwork. I can better understand her visual language and am able to place what I know about her personally alongside her artwork. This makes her work become more meaningful to me as the viewer and because of this I am more likely to buy something from Millie because I have an emotional connection to her as an artist. I think this says a lot about what ArtId provides both for artists and for buyers, a deeper experience of connection. One cannot deny the power of an emotionally motivated purchase. And in a online environment where thousands of images of art for sale crowd the Internet, being given a way to step above the crowd and get noticed is hard to deny.
I think the blogs are a large component to creating this connection, but for non-bloggers, ArtId still has ways to get artists noticed. For example, each time an artist uploads new artwork to the site, it gets added to the top of the ___Browse___ section. For Silver and Gold members, newly updated art automatically uploads to the homepage scroll-bar. The scroll-bar allows visitors to immediately view art as soon as the ArtId page opens. It is like buying prime advertising for a few dollars a month.
I have recently noticed, for example, new member Richard Schemm who has uploaded a large number of his pieces into his gallery. He has not blogged much, but even so, I know that he works in a number of medium and that his abstract sensibility fuels his art. Just from the amount of art I saw uploaded, I became interested in him and clicked into his gallery to find out more about his art.
I have also begun to witness the artists on ArtId communicating with each other by leaving comments in each others' galleries and blog posts. As a group, our artists are encouraging, willing to share experiences and a kind word to motivate and validate their fellow artists. It__™s really nice to see. Some artists are sharing information about techniques, mediums, selling, and showing at art fairs. I personally have imagined the site as a way to give voice to the artist community as a whole. So often discussion of art is confined to art schools and workshops. Here, artists have an opportunity to talk about what is important to them and be heard by a large general public, dispelling stereotypes and presenting ideas as a group.
As ArtId gains momentum, I suspect our community will bring in more and more visitors who will find and connect with their new favorite artists, buy more art and share our artists' stories and art with their families, friends and contemporaries. It will be a huge opportunity for our artists to make a name for themselves, aquire new patrons, and make some sales. I encourage all of our members to make the most of the ArtId services and to build ArtId galleries and blogs in a way that best represents their art and themselves as artists. I look forward to this not-so-distant future and, as the Editor, to getting to know all of you myself.