ArtId Art Blog
The following was excerpted from Art Marketing 101 by Constance Smith
Creating an Artist's Statement
As your work develops and you are ready to exhibit, you need to develop a statement. A statement is a written dissertation of the idea behind your artwork. It is not carved in stone and can change over time. Your statement is your philosophy__"the aim of your work or working process. It is not a place to tell your life story.
Essentially you will be expressing in writing what you have expressed in your art. A statement is meant to help others understand what your aims are. It helps give collectors and interested patrons a better understanding of your work.
Statements can be helpful to reviewers and editors who do an article about your exhibition. They provide psychological material for them to draw from.
If you don__™t have a long resum__, a well-written statement can sometimes influence a buyer in your favor. You want to show that you know what you are doing, understand your personal creative process, and believe in your work.
Brief statements__"even one sentence__"are fine, if that is what you ultimately decide to convey. The ideal length is no longer than four sentences or one paragraph. The shorter it is__"one or two sentences__"the more likely it will be read! Your statement can be printed on a separate sheet or combined on the same page with your resum__.
Regardless of the length, it must be well-composed. Have an experienced writer edit your statement.
Start by just writing, rambling on about your philosophy, the reason behind your artwork. Don__™t think about what a statement ___should be.___ Just write. You can condense it later. You'll not be able to compose a final statement in one sitting, so don__™t even try. It will take about a month or two of various sittings. Look at it every few days. Ask others to look at it. Ask a writer friend to edit, condense, make it more concise.
composing a statement
Why have you chosen to create your particular imagery? What is the role of the color, texture, motion in your work? What medium do you use? Is there anything unusual about the way you employ it? Does emotional, social or political content play a part in your work? What does your art say about your ideals? How do you feel when creating? How do you want others to respond? What are the key themes and issues of your work? Is there something that people don__™t understand about your work that you want to address?
Non-artists will be reading this, so don__™t use jargon and clich__s. Avoid ___really,__™ ___very,__™ ___however,__™ etc. Be direct and concise. Keep it simple. No poetic flights of fancy.
The author, Constance Smith, has devoted the last eighteen years to publishing art marketing information, researching and networking with art world professionals nationwide. Previous to that she represented fine artists in the San Francisco area. Art Marketing 101 is available at bookstores nationwide or you can order directly from the publisher. ArtNetwork, PO Box 1360, Nevada City, 95959 800/383-0677 530/470-0862 530/470-0256 Fax