ArtId Art Blog
"I don't have time, I don't like computers, it's too hard to learn, I don't have anything to blog about, it costs too much". If this sounds like you or someone you know, read on.
Granted, getting started is a learning curve but the longer you wait the harder it will be. If you can send email and pictures, you can have a website. You don't need to spend thousands on a personal website and have someone maintain it for you or learn to maintain it yourself. The fees attached with any community site like ArtId are tiny (and tax deductable as a business expense) compared to what you would spend on your own and there is nothing to prove that your personal website will be any more lucrative. Artists care about the aesthetics and flow and flash, but the buyer doesn't. If you build your own site and it's lousy, they will notice that.
Galleries don't want to look at portfolios, especially without an appointment. They would much rather look at your web site when it is convenient for them. If they like what they see, maybe they will call you in. Galleries are looking online now for new talent, because it's all there in one easy search. Your online gallery IS your portfolio, your brochure and your artist's statement. It is also a place to build your email list and send out your virtual postcard or newsletter mailing. Now you can get your artwork in front of millions instead of hundreds and you don't have to schlepp it anywhere. If you produce art and you want to sell it, then you have to do the work. In today's commerce structure, your self-representation must include a web presence, a blog and a mailing list. These are very valuable and powerful tools to help you build a following, connect, research, learn, teach and communicate with other artists and buyers all over the world.
If you don't care about selling your artwork, then please pass this article on to an artist, you know who does.