ArtId Art Blog
I know it's hard enough to find the time to make your art, let alone become a video producer, but the power of video is something you can't ignore.
Buying art involves a very personal kind of decision-making process, one that includes an emotional response not only to the art but also to the artist. Because of the intimate nature of video, artists have the opportunity to present themselves and their art in a way that further inspires a positive emotional response in interested buyers. If that response is strong enough, likely a sale will be made.
There is something different that happens when instead of reading about the artist, we hear the artist's voice, or see his/her studio as a painting is being made. We begin to identify with the artist on a personal level and begin to have a greater appreciation for the art they are producing.
ArtId has always imagined the artist online gallery as a virtual tour through an artist's studio, where visitors can see the art, get to know the artist by reading the artist blog and bio, sign the guestbook and purchase the art. And while those features work well, video is a more instantly gratifying way for buyers to emotionally connect with artists.
Where is all this leading? That's right. ArtId now has given every artist member a Video page inside their ArtId galleries.
Not only do your videos go on ArtId, they are also automatically placed on YouTube in the ArtIdmembers Youtube channel. Youtube is the highest trafficked site on the Internet and there are plenty of people out there looking for art-related videos. They will comment on your videos and send them to their friends to watch. Consider making an art video as creating your own ad.
Your job is to present yourself and your art in a way that endears you to your buyer. Whatever that may be. Humor, innovation, personality, anything that promises lasting emotional value.
Making videos is also super easy. Most cell phones have a video feature these days, and if not that, certainly all digital cameras. Note that on ArtId, it does take a while to upload a video - so walk away from the computer for half an hour or so and come back and it'll be done.
You can also take the "embed" code on your video and place it anywhere in a blog or bio page on ArtId, in an email or on another website.
We're excited not only to watch your videos, but also to watch what happens to your sales as more and more of you delve into video-making.
ArtId will also continue talking about video, giving you technical and marketing advice along the way.