It almost goes without saying that people love stories _ we root for the athlete with the story that affects us the most, we watch the same news report over and over because the story compels us, we even eat at a certain restaurant more often if we appreciate the chef's personal story. The same is true with art buyers.
Imagine you are at an art fair and you are selling your landscapes. There are 5 other artists selling landscapes at the same fair. If a buyer is out there looking for a landscape painting, chances are that buyer will buy a painting from the artist whom he/she feels a sense of camaraderie with personally.
How do you create camaraderie? Tell your buyers your story…
Continue reading…
There's quite an amazing installation on display at Mass MoCA in North Adams, MA. Jenny Holzer's Projections casts poems by Nobel laureate Wisława Szymborska across a darkened room the length of a football field. Walking through these projected words is at first like half-listening: I caught fragments of words but could not put them together, dimly aware of trees, pens and paper, bodies and discomfort. When I stood at the end of the hall, I could read each word clearly as it appeared. The lines arrived more slowly than the time it took to read them, which allowed each line to fully register: "Nothing has changed. / The body is a reservoir of pain ..."
Reading a few poems in this unconventional way is one thing_but that is only part of the exhibit…
Continue reading…
