Email Signature as a Marketing Tool
This is such a simple but powerful way to get the word out about your art.
Put your ArtId gallery link at the end of all your emails. Every time you send an email will be an opportunity to remind people that you are an artist. You'll be amazed at how many people will check out your gallery.
How Do I Add a Signature to my Email?
Go to the "Settings" tab in your email server and type your ArtId www address into the "Signature" space under your name.
Go! Go do it now! …
Continue reading…
It almost goes without saying that people love stories _ we root for the athlete with the story that affects us the most, we watch the same news report over and over because the story compels us, we even eat at a certain restaurant more often if we appreciate the chef's personal story. The same is true with art buyers.
Imagine you are at an art fair and you are selling your landscapes. There are 5 other artists selling landscapes at the same fair. If a buyer is out there looking for a landscape painting, chances are that buyer will buy a painting from the artist whom he/she feels a sense of camaraderie with personally.
How do you create camaraderie? Tell your buyers your story…
Continue reading…
Describing art for the internet requires artists to shift gears and think much differently about the word "description".
Internet Speak
In gallery speak, a "description" is "watercolor painting of my grandmothers garden where I loved to play as a child." In internet speak the same painting has to read "original watercolor painting, of garden in summer with purple and yellow flowers and a white chair." Then, you add "painting of my grandmothers garden where I loved to play as a child." …
Continue reading…
