Art Blog - Maria Williams-Russell

On ArtId, we talk a lot about marketing artwork through the Internet and other venues. We talk about the difficulties of doing the marketing oneself and oftentimes of the need to "just paint". While artists have varying goals for the art they create, at some point there comes a desire to step out beyond the pack and be recognized. In the midst of working on this goal, it is easy to feel that only a lucky few ever get to make a name for themselves in the more elite art community. Recently, I spoke to one of those "lucky" artists and learned achieving this goal is much less about luck than it is about determination, talent, and smart planning… Continue reading… 3 comments

Because ArtId makes putting your art online easy and also makes it easy for you to upload your art for sale on eBay through our eBay Store is easy to think that we've got everything covered when it comes to getting your art viewed on the Internet. If you thought that, you would nearly be right. Our functionality works pretty seamlessly. But, outside of the technology part, there are those parts in the process where you as the artists make decisions on how to showcase your work. One of those important decisions is in your studio when you are asked to describe you art . The other is uploading to eBay , when you are asked give the listing a title… Continue reading…

Recently, I wrote an article entitled, The Art Of Marketing Your Own Art . for the Minds Island website. In it, I focus on the art of creative selling artists have to practice in order to take control of their art careers. I used the painter Duane Keiser . as an example of an artist who has done exactly that by utilizing the Internet. Keiser is the artists who initiated the "Painting A Day" phenomenon in which artists paint a small painting a day and sell/market it on the Internet via eBay, a website, a blog, or all of the above. You can read The Art Of Marketing Your Own Art… Continue reading…

Artists, Get Creative! !IMAGE127 !As an artist, you probably know that making great art isn't all it takes to make a living as an artist. Once the artwork is done, getting the artwork sold is another challenge. Even if you loathe the idea of having to be a marketing agent and public relations guru, with a little creativity, the marketing aspect of the job can be done on your own terms. Take, for example, painter Duane Keiser . Duane is a painter who, until the past several years, typically sold a couple of paintings a year. That is, until he came up with the idea of "100 paintings for $100." The idea was that he would paint 100 small postcard size paintings and then sell each of them for $100 dollars… Continue reading…

That's the big question. But is it the right question? With the most recent marketing statistics (from luxury-marketing expert Pam Danziger and Unity Marketing) showing that 44% of buyers of luxury items do their research on the Internet before making their purchases, we are led to understand that selling is not the only purpose the Internet serves. Second to television and word of mouth, the Internet is, by virtue of convenience, the place people go when they consider buying a luxury item. This turns the Internet into a research tool for them and an advertising tool for you. In fact, the study shows that buyers are more influenced by their research on the Internet than by traditional advertising in newspapers and magazines… Continue reading… 14 comments