Art Marketing Online Art Blog
We currently have 85 live listings in the ArtId eBay Store and our hits seem to be growing. As administrators of the store, we've got this nifty tool where we can see what keyword searches brought people to our eBay store listings, so I thought I'd write to let artists see exactly how people found us on eBay in the past week. Here are a few of the art searches that brought traffic to our store:
- human skull paintings - decorative obi - acrylic painting of guitar - raggedy ann and andy paintings - rectangle abstract painting - abstract painting lime - abstract painting ny skyline - belted galloway painting - watercolor of lilies - painting row boats in oils
Notice how nearly every one of these searches contains the word "painting" followed by a description of either color or content or both. This should give artists a clue into the mind of their potential clients. People know what they are looking for and they are trying to find the quickest, most succint way of saying it in their searches. As artists trying to market art online, you need to make sure you've captured these same elements in your eBay listing titles.
Also, these keyword searches were not only made directly on eBay, but off eBay as well. The eBay title gets "googled" and ranked in the search engines, so putting your art on eBay also might give you more marketing exposure to the general art buying public.
Read Writing a Proper eBay Title for your Art to learn more about writing great eBay titles.
You may also want to read the Interview with Duane Keiser by Maria Williams-Russell, which discusses one man's art marketing strategy involving eBay and the Internet.
Become a member of ArtId and sell your art on eBay!(shamesless plug)