Art Marketing Online Art Blog
by art_marketing , July 17, 2008—12:00 AM
I'm sitting in Austin, TX attending a conference on Inbound Marketing using SEO, Social Media, and Blogging .... basically hob-nobbing with the gurus of the Internet. My Goal: to make sure ArtId and all of our members' ArtId's "get found first" through all available outlets on the web. I want ArtId to be THE most effective online art marketing tool for our artist members as well as an incredible source of original art for the art buyer.
So here is Mike Volpe, VP Marketing for Hubspot, dragooning me and putting me in front of his video camera at the conference. He asked me about my experiences marketing my business over the past 8 years and what types of inbound and outbound marketing I had used.
Here are some quotes from Betsy:
"The traditional way of doing marketing that we were using back in 1999 and 2000 were things like tradeshows, art shows and festivals, full page ads in trade magazines, email blasts - we used to buy email lists at huge expense... you'd also buy trade magazine lists [for direct mail]. A great deal of our early startup money went to this outbound marketing."
"One of the best decisions I made for the company was to say STOP. We need to back way off on the print ads, the media, the traditional [outbound] marketing strategies. We started to see, even in the art industry the diminishing returns...now it's about SEO, Social Media and Blogging (publishing user-generated content)."
"Artists need help navigating the web and marketing themselves. It's a full time job to market a website in today's Internet environment. That's why they have an ArtId!"
Workin hard for you guys! Follow Betsy Davison's Blog for upcoming posts on how to optimize your ArtId and market art on the web.