Selling art

Art Licensing is one venue for art sales that artists often over look. We often think of licensing as art for stickers or calendars but in truth the opportunities are vast. It's not just cute geese and ribbons on coffee cups and tee shirts. Many artists become well known through their designs applied to everyday consumer goods. Expert, Tara Reed explains "Licensing" is another way of generating income from your art. Instead of selling originals or selling your designs outright, many artists will grant the right (license) to use their art on a specific product, for a set time period in exchange for a percentage of sales. This percentage is called a royalty. By licensing your art, you have the potential to earn income on the same art piece or collection several times."… Continue reading… 4 comments

ArtId has been grasciously granted the right to reprint this great article by Joseph C. Gioconda from The New York Law Journal . Mr. Gioconda is a partner at DLA Piper (US) specializing in trademark infringement litigation and anticounterfeiting strategy, resident in the New York office. Thank you Mr. Gioconda! October 14, 2008 For centuries, forged works of art have made their way into circulation, creating a host of problems for museums, artists, collectors, brokers and dealers… Continue reading… 0 comments

Painting "landmark" sites can easily be dismissed as trite, but you know Claude Monet did okay with that cathedral at Rouen, and an entire generation of impressionists did some memorable work while almost tripping over one another in that forest jsut outside Paris. Whether it is a local spot or a well known national or international monument, I think the key is painting your own vision of it, not echoing someone else. Every local area has its own beloved sites that visitors are always taken to see. Sometimes a particularly nice rendering will catch the eye and the desire for ownership of both locals and visitors. Such a work is a good candidate for reproduction. I used ink and watercolor to complete the Lodi Arch painting… Continue reading… 2 comments

In the continuing venture from education to the arts, Valley Vogue is going more in-depth in marketing and sales. It keeps us alive by paying rent, the loan, supplies, equipment, gas... Needless to say, it determines whether we can be or not. We have submitted for exhibits and galleries, sold at local shows and craft fairs, bit the bullet and travelled to reach a greater audience, created our own website, ordered umpteen business cards and postcards, created sales books and even hired on our husbands as sales reps and procurement agents. Lucky us, we are still in business, not in debt (except for the small loan) and have a quarter of this month's rent in the bank. Now to find time for the art. We recently were invited to an open house by way of our postings on Etsy… Continue reading… 1 comment

Never underestimate the power of "word of mouth." I've been the happy recipient of this phenomenon recently, with sales of prints and original work from my Artid account. Friends of friends of friends (you get the picture) learned of Artid and through natural curiosity began cruising the site. When one person decided to purchase a piece (a giclee print of "Memories of Havana"), a relative of hers became intrigued with the idea of this clearinghouse, so to speak. She viewed a lot of art work (not just mine) and ended up purchasing one of my original paper quilts. In the past, other acquaintances and some people unknown to me have bought pieces that they learned of through my online studio… Continue reading… 1 comment