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I have heard so many artists say that a website is a waste of time and money, because art does not sell on the Internet. I even know of some artists that have canceled their sites "because they had not sold anything". My experience is the proof that, that way of thinking, is wrong. A website is not only a sales tool, it is above all an online portfolio. It is a place where your customers can follow your new work, and keep in touch with you. I am glad Artid makes our sites so attractive, and that they work hard on SEO (Search Engine Optimization), which makes our sites easy to find. A gallery owner from Boston, who is also an art consultant was recently looking for new material to hang in a health care facility… Continue reading… 16 comments

Body Of Work

by suzsaber , July 7, 2010—12:00 AM

Topics: artavenue, assemblage, collage, mixedmedia

A favorite art blog of mine is Chuck DeWolfe's "Selling Art Blog". http://sellingartblog.com . This week he posted concerning "a body of work". It hit home both in our studio, and at the co-op gallery we belong to. (Corner Gallery in Ukiah) So let it be said, again, a body of work is not necessarily everything you've done recently. Better maybe to coin the phrase, "a cohesive body of work." Let me give an example: This month, at the gallery, we all had the opportunity to invite "a friend" to show next door in our sister gallery. I was one of five to hang that show. We gave each guest his/her own space to show 2-3 pieces of work. How simple to hang 3 cohesive pieces. (same media, same pallette, similar frames.) How difficult to hang 3 unrelated works… Continue reading… 2 comments

Shaker Village Hallway

by , May 21, 2010—09:56 PM

Topics: Shaker, Village

It is always exciting when you can sell an original painting. I displayed the attached painting at an art show one cold and rainy Sunday in Louisville. A couple came by and said they wanted to buy it. The problem was, it wasn't finished. It still needed to be varnished. I hadn't had time to do it before the show but still wanted to display it. They paid for it on the spot and in a few days we finished it and then delivered it. They loved it even more than before… Continue reading… 0 comments

Independent Coffee Network News The Good News: Seven more coffee shops have been added to the network feed. The coffee shops are located in Pasadena, Burbank, Alhambra, Monterey Park, Redondo Beach, San Dimas, Hollywood and Ventura (2) and the network is growing rapidly. ICN has also struck a deal with Aardvark Records, check it out: ___Aardvark Records and World Wide Arts__™ Independent Coffee Network have announced a licensing deal . which sees the British record label supplying the US-based music video entertainment provider with its promotional music videos. The video licensing deal will see popular videos broadcast in independent American coffee houses from coast to coast.___… Continue reading… 2 comments

The artist's signature

by , February 20, 2009—12:00 AM

Topics: Mike Barr, artist, painting, signature, success

I don__™t know about you, but I have often looked at a painting and wondered who the artist was. I wished to know, but the signature in the bottom corner just didn__™t tell me. Perhaps it was signed in initials or a monogram or perhaps some artistic flourish that looked great but was unreadable! Unless we want to remain anonymous, a legible signature is worth its weight in gold - and this is why. You never know where your paintings are going to be seen and admired and someone may just want some of your work after seeing an example of it. A signature that is readable is the first step in someone following you up and finding you… Continue reading… 18 comments

What if Oprah bought a painting on line, or Martha Stewart or Ty Pennington? All it would take, for online art sales to become less intimidating is for one celebrity, one television show, one main stream media giving their endorsement of buying art online and it would change the tide dramatically. If Oprah showed a piece of art on her show that she bought online, people wouldn__™t be able to get to art sites fast enough. If one HGTV decorating show included buying original art online for a project, it would break the barrier wide open. … Continue reading… 17 comments

Don't Skimp on the Frame

by clintavo , February 6, 2009—01:14 PM

Topics: All Posts

Have you ever gone to a restaurant and ordered a succulent, tender ribeye steak and on the side were instant mashed potatoes or frozen veggies? Very disappointing, indeed. If I am spending the money for a nice meal, I want the entire meal to be good, not just the main entr__e. I have been to other restaurants with a similar price point as the first, but enjoyed delicious sides made from fresh, quality products. Which restaurant will I return to? The same holds true with art. If I were to buy a painting worth several thousand dollars, I would be disappointed to discover that the frame was a cheap assembly-line-made-in-Mexico-or-Taiwan piece of junk. I would expect and demand a quality frame to complement the painting… Continue reading…

Hmmm, I may change my mind on this, but I think I'm abandoning art magazine advertising...at least as far as trying to partner with magazines to help our clients by developing an easy online platform to place ads and save money. I read that Google has abandoned it's effort to bring print advertising into their wildly successful advertising network. And it got me to thinking about my own attempts to integrate print advertising into the online tools we offer artists to promote themselves. I had, for years, thought it would be really cool to have an online platform for our artists to place ads in art magazines. I figured we could make it easy to create the ad online, do all the legwork, collect all the money and purchase larger blocks of space and save the artists some money… Continue reading… 2 comments

Earn A Living By Licensing Your Art

by , January 16, 2009—12:00 AM

Topics: licensing, marketing, self promotion

Art Licensing is one venue for art sales that artists often over look. We often think of licensing as art for stickers or calendars but in truth the opportunities are vast. It__™s not just cute geese and ribbons on coffee cups and tee shirts. Many artists become well known through their designs applied to everyday consumer goods. Expert, Tara Reed explains "Licensing" is another way of generating income from your art. Instead of selling originals or selling your designs outright, many artists will grant the right (license) to use their art on a specific product, for a set time period in exchange for a percentage of sales. This percentage is called a royalty. By licensing your art, you have the potential to earn income on the same art piece or collection several times.___… Continue reading… 4 comments

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