Selling art

Giclée printing usually refers to the process of reproducing art digitally. The giclée process includes several steps to insure that the reproduction matches the original as closely as possible while insuring the resulting print is of archival quality. Sometimes the term is expanded to include any print made in the giclée manner with archival media and inks, such as digital photography or computer generated art. And yes, each print is printed one at a time, or "printed on demand".… Continue reading… 0 comments

I know dozens of artists who simply will not: have an online gallery, a blog, join any online groups, or use the Internet to their advantage in any way. Period. Statistics don't sway them, other Internet artists making sales while they aren't, doesn't prove anything to them. Well the facts are in, artists who use their website and social media to their advantage, sell. Period. The marketplace has changed and the way we do business has changed. "I don't have time, I don't like computers, it's too hard to learn, I don't have anything to blog about, it costs too much". If this sounds like you or someone you know, read on.… Continue reading… 17 comments

Email Signature as a Marketing Tool This is such a simple but powerful way to get the word out about your art. Put your ArtId gallery link at the end of all your emails. Every time you send an email will be an opportunity to remind people that you are an artist. You'll be amazed at how many people will check out your gallery. How Do I Add a Signature to my Email? Go to the "Settings" tab in your email server and type your ArtId www address into the "Signature" space under your name. Go! Go do it now! … Continue reading… 3 comments

In the last Art Marketing Minute, Maria gave us some very persuasive statistics and reasons to get out there and blog. The comment I get the most is "I have nothing to blog about." followed directly with "I don't have time to blog." The actual keyboard time involved in blogging is minimal, it's the subject matter we blank out on. Imagine...you are exhibiting in a gallery or Art Show, what are the most FAQ from viewers? Inquiring minds really do what to know. It makes them feel like they know you or have an inside track on you and your work. Buyers are much more likely to purchase original art if it has a story attached to it. Every time you upload a new piece on your artid site, there is a button that says "blog about this art". Here are 10 "Starter" tips to get any artist blogging.… Continue reading… 1 comment

FOR IMMEDIATE RELEASE Contact: Elizabeth Davison, President Company: ArtId Phone: 413-739-1494 Email: betsy@artid.com Website: www.artid.com Video Contest for Artists Targets the Moving Picture as a Marketing Tool MARCH, 2009 -- ArtId.com , the Internet's fastest growing social and business website for artists is hosting an Art Video Contest for artists who want to gain more exposure for themselves and their artwork. The video contest is free and open to visual artists of all mediums and career levels. Because the videos will be hosted on our website, all participants must open a free ArtId account to upload their videos for the contest. … Continue reading… 2 comments

I don't know about you, but I have often looked at a painting and wondered who the artist was. I wished to know, but the signature in the bottom corner just didn't tell me. Perhaps it was signed in initials or a monogram or perhaps some artistic flourish that looked great but was unreadable! Unless we want to remain anonymous, a legible signature is worth its weight in gold - and this is why. You never know where your paintings are going to be seen and admired and someone may just want some of your work after seeing an example of it. A signature that is readable is the first step in someone following you up and finding you. For example the Lord Mayor of Adelaide bought one of my works last year at a solo show at Greenhill Galleries and it now hangs on one of his walls… Continue reading… 14 comments

I know it's hard enough to find the time to make your art, let alone become a video producer, but the power of video is something you can't ignore. Buying art involves a very personal kind of decision-making process, one that includes an emotional response not only to the art but also to the artist. Because of the intimate nature of video, artists have the opportunity to present themselves and their art in a way that further inspires a positive emotional response in interested buyers. If that response is strong enough, likely a sale will be made. There is something different that happens when instead of reading about the artist, we hear the artist's voice, or see his/her studio as a painting is being made… Continue reading… 3 comments

As I write this blog I can't help but think how boring this whole business of art business must be to so many of you. I mean, you read blogs by Peter and Gary and Mike, and they spin such wonderful stories of art history, clandestine meetings of great painterly women in museums, and the phenomenon of creative discovery in the ordinary classroom. It makes me think of a program that was on PBS back in the 80's created by Steve Allen (creator of the original Tonight Show) that was the ultimate talk show called "Meeting of the Minds." He would script a gathering at a round table with himself as host and people from history like Leonardo diVinci, William Blake and Niccolo Paganini… Continue reading… 3 comments

One of the things that you as an artist need to think about when doing business with art consultants, galleries or designers is creating business forms to use for the many transactions that occur during the process of selling your artwork. Most, if not all, consultants and designers have forms that they use, but it's always such a pleasure to deal with an artist who has their own and who is prepared. It's impressive and tells the art buyer this is an artist who is organized and will more than likely be a pleasure with whom to do business. The reality is, it WILL make you more organized and you WILL be more successful in your business because you will always know exactly what the status is for every piece of artwork that is not in your studio… Continue reading… 2 comments

I'm sitting in Austin, TX attending a conference on Inbound Marketing using SEO, Social Media, and Blogging .... basically hob-nobbing with the gurus of the Internet. My Goal: to make sure ArtId and all of our members' ArtId's "get found first" through all available outlets on the web. I want ArtId to be THE most effective online art marketing tool for our artist members as well as an incredible source of original art for the art buyer . So here is Mike Volpe, VP Marketing for Hubspot , dragooning me and putting me in front of his video camera at the conference… Continue reading… 0 comments