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Is that a "Dai Wynn", or is it a fake?

by dwynn4 , January 4, 2010—12:00 AM

Topics: Australian, fakes, forgery, imitators, knock-offs, painting

Readers are advised that this 'blog may contain some light-hearted, tongue-in-cheek comment. I don't suppose that many ArtId members lie awake at night worrying about multiple copies of their artworks circulating in the art world, destroying value and confusing would be buyers. Admittedly, it has crossed my mind several times when exhibiting in Shanghai, China that the world of "knock-offs" (dǎ zh_ = forgery) is extremely pervasive. The Chinese are acutely aware that brand-name goods are produced in their own back-yard, and the difference between a cheap Louis-Vuitton item and its expensive cousin may simply be a silk-lining, and better stitching on a parallel assembly line in the same factory… Continue reading… 0 comments

Independent Coffee Network News

by marylawler , June 8, 2009—12:00 AM

Topics: ICN, Independent Coffee Network, art sales, marketing

Independent Coffee Network News The Good News: Seven more coffee shops have been added to the network feed. The coffee shops are located in Pasadena, Burbank, Alhambra, Monterey Park, Redondo Beach, San Dimas, Hollywood and Ventura (2) and the network is growing rapidly. ICN has also struck a deal with Aardvark Records, check it out: "Aardvark Records and World Wide Arts' Independent Coffee Network have announced a licensing deal . which sees the British record label supplying the US-based music video entertainment provider with its promotional music videos. The video licensing deal will see popular videos broadcast in independent American coffee houses from coast to coast."… Continue reading… 2 comments

If Oprah Bought A Painting Online

by marylawler , February 11, 2009—12:00 AM

Topics: art education, art sales, marketing, self promotion

What if Oprah bought a painting on line, or Martha Stewart or Ty Pennington? All it would take, for online art sales to become less intimidating is for one celebrity, one television show, one main stream media giving their endorsement of buying art online and it would change the tide dramatically. If Oprah showed a piece of art on her show that she bought online, people wouldn't be able to get to art sites fast enough. If one HGTV decorating show included buying original art online for a project, it would break the barrier wide open. … Continue reading… 16 comments

Don't Skimp on the Frame

by clintavo , February 6, 2009—01:14 PM

Topics: All Posts

Have you ever gone to a restaurant and ordered a succulent, tender ribeye steak and on the side were instant mashed potatoes or frozen veggies? Very disappointing, indeed. If I am spending the money for a nice meal, I want the entire meal to be good, not just the main entrée. I have been to other restaurants with a similar price point as the first, but enjoyed delicious sides made from fresh, quality products. Which restaurant will I return to? The same holds true with art. If I were to buy a painting worth several thousand dollars, I would be disappointed to discover that the frame was a cheap assembly-line-made-in-Mexico-or-Taiwan piece of junk. I would expect and demand a quality frame to complement the painting… Continue reading…

Abandoning Art Magazine Advertising Platform...For Now

by clintavo , February 5, 2009—12:00 AM

Topics: All Posts

Hmmm, I may change my mind on this, but I think I'm abandoning art magazine advertising...at least as far as trying to partner with magazines to help our clients by developing an easy online platform to place ads and save money. I read that Google has abandoned it's effort to bring print advertising into their wildly successful advertising network. And it got me to thinking about my own attempts to integrate print advertising into the online tools we offer artists to promote themselves. I had, for years, thought it would be really cool to have an online platform for our artists to place ads in art magazines. I figured we could make it easy to create the ad online, do all the legwork, collect all the money and purchase larger blocks of space and save the artists some money… Continue reading… 2 comments

Earn A Living By Licensing Your Art

by marylawler , January 16, 2009—12:00 AM

Topics: licensing, marketing, self promotion

Art Licensing is one venue for art sales that artists often over look. We often think of licensing as art for stickers or calendars but in truth the opportunities are vast. It's not just cute geese and ribbons on coffee cups and tee shirts. Many artists become well known through their designs applied to everyday consumer goods. Expert, Tara Reed explains "Licensing" is another way of generating income from your art. Instead of selling originals or selling your designs outright, many artists will grant the right (license) to use their art on a specific product, for a set time period in exchange for a percentage of sales. This percentage is called a royalty. By licensing your art, you have the potential to earn income on the same art piece or collection several times."… Continue reading… 4 comments

Creative Approaches to Fighting Art Forgery

by miadmin , October 20, 2008—04:38 PM

Topics: art, art collectors, art forgery, artists, counterfeit, trademark infringement

ArtId has been grasciously granted the right to reprint this great article by Joseph C. Gioconda from The New York Law Journal . Mr. Gioconda is a partner at DLA Piper (US) specializing in trademark infringement litigation and anticounterfeiting strategy, resident in the New York office. Thank you Mr. Gioconda! October 14, 2008 For centuries, forged works of art have made their way into circulation, creating a host of problems for museums, artists, collectors, brokers and dealers… Continue reading… 0 comments

The Painting that is a Boost to Your Local Art Business

by Caroline , September 20, 2008—12:00 AM

Topics: art business, ink, marketing and promotion, materials, watercolor

Painting "landmark" sites can easily be dismissed as trite, but you know Claude Monet did okay with that cathedral at Rouen, and an entire generation of impressionists did some memorable work while almost tripping over one another in that forest jsut outside Paris. Whether it is a local spot or a well known national or international monument, I think the key is painting your own vision of it, not echoing someone else. Every local area has its own beloved sites that visitors are always taken to see. Sometimes a particularly nice rendering will catch the eye and the desire for ownership of both locals and visitors. Such a work is a good candidate for reproduction. I used ink and watercolor to complete the Lodi Arch painting… Continue reading… 2 comments

To market, to market

by valleyvogue , August 17, 2008—10:10 AM

Topics: Selling, customers, fairs, market, pricing, shows

In the continuing venture from education to the arts, Valley Vogue is going more in-depth in marketing and sales. It keeps us alive by paying rent, the loan, supplies, equipment, gas... Needless to say, it determines whether we can be or not. We have submitted for exhibits and galleries, sold at local shows and craft fairs, bit the bullet and travelled to reach a greater audience, created our own website, ordered umpteen business cards and postcards, created sales books and even hired on our husbands as sales reps and procurement agents. Lucky us, we are still in business, not in debt (except for the small loan) and have a quarter of this month's rent in the bank. Now to find time for the art. We recently were invited to an open house by way of our postings on Etsy… Continue reading… 1 comment

Artwork in an internet world

by sandradee , July 22, 2008—12:59 PM

Topics: art marketing, art sales

Never underestimate the power of "word of mouth." I've been the happy recipient of this phenomenon recently, with sales of prints and original work from my Artid account. Friends of friends of friends (you get the picture) learned of Artid and through natural curiosity began cruising the site. When one person decided to purchase a piece (a giclee print of "Memories of Havana"), a relative of hers became intrigued with the idea of this clearinghouse, so to speak. She viewed a lot of art work (not just mine) and ended up purchasing one of my original paper quilts. In the past, other acquaintances and some people unknown to me have bought pieces that they learned of through my online studio… Continue reading… 1 comment

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